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2025 Week 31: Beauty Brand and Product Launches

Published July 31, 2025
Published July 31, 2025
NARS

This week, Gen Z wellness received a refresh through the launch of new supplement brand Body of Work. Across retail, Walmart, Ulta Beauty, and ASOS welcomed buzzy new additions; elsewhere, brands including Scentworthy and Patchology delivered playful, scent-forward collections. With news from Fenty, Sol de Janeiro, and NARS, here’s what recently caught our editorial team’s eye.RETAILFazit, the brand known for its makeup stickers that elevate female fan experiences, is launching in 1,400 Walmart stores. The store rollout will include the brand’s best-selling Gold and Silver Glitter Freckles. The brand is currently available at Urban Outfitters and online on Amazon, and DTC.UNITE Hair is entering its first retail space, launching nationwide at ULTA Beauty stores nationwide. The brand’s best-selling 7SECOND Detangler will be available in the impulse section, located near the checkout.iNNBEAUTY Project is expanding to Sephora at Kohl’s after success earlier in the month with a debut into the British market via Sephora UK.WearSPF, the suncare brand founded by golfer Justin Thomas, is partnering with Barnes & Noble College to promote sun protection among students. WearSPF products are now available in 155 campus stores and 400+ online bookstores nationwide. Alongside the launch, the brand has created limited-edition packaging representing schools such as the University of Texas.Ogee, the skincare brand focused on delivering organic ingredients with high-performance results, has entered Nordstrom, beginning with the flagship in NYC, with an additional expansion into 14 doors across the US in September.

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